GO TO MARKET STRATEGY
GO TO MARKET STRATEGY
Marketing & Technology Advisory
Marketing & Technology Advisory
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Hi. I’m Alexis. I thrive helping businesses of all sizes leverage marketing & technology to protect and grow customer loyalty.
My success stems from empowering businesses to create scalable solutions that drive lasting impact.
I am passionate about leveraging data & technology to solve tough problems facing businesses and society alike. I have shaped industry standards, launched businesses and products, and built trusted partnerships.
Experience
Experience
Product Strategy, Doubleclick
Commercialization, Amazon DSP
Business Product Marketing, Advertising Platforms
Corporate Strategy & Strategic Partnerships
Perspectives
Perspectives
Solutions
Solutions
Advisory: Vision Setting & Planning
Advisory: Vision Setting & Planning
Align on customer segmentation, value proposition, product requirements, go to market strategy, and key adoption milestones.
Analysis: Testing & Research
Analysis: Testing & Research
Develop a trusted cohort of early adopters to test products, solutions & processes to stay close to market feedback, drive thought leadership, and evolve to market needs.
Launch: Marketing Strategy & Execution
Launch: Marketing Strategy & Execution
Coordinate key internal and external stakeholders to execute a go to market strategy for a product, partnership or service.
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